Jamie Oliver Launches New Kitchen Kit
Following the unprecedented success of the Jamie Oliver Flavour Shaker™, Jamie has extended his kitchen range with the launch of "Jamie Oliver’s Kitchen Kit", making food preparation quicker and easier for everyone. This stylish range, of over 20 products, was launched by Jamie at an exclusive media event on the 22nd July at One Marylebone, London. Jamie's new range was a big hit with the media and these fantastic new products are set to become this season’s kitchen 'must-haves'.
Jamie Oliver showcased his new range by cooking three of his favourite dishes, demonstrating the ease of use of his key products, and giving the media the opportunity to ask him questions on the products and their design. The journalists were then given the opportunity to try out the products at ‘work stations’ around the room to ensure they could feel how easy the products are to use.
Following the success of the launch Jamie’s 3-in-1 peeler received a Gold Award in Woman Magazine “Jamie’s Design is super versatile, its three clever interchangeable blades makes easy work of all types of veg” Woman Magazine 24.08.09
Your Home Magazine highly recommends Jamie’s mixing bowl "The mixing bowl is so handy when whisking as it has an anti-slip rubber rest so you can tilt it without risk of it slipping. It also has measuring levels and a pouring spout"
How did you cope before Jamie Oliver’s new Kitchen Kit?
Following the unprecedented success of the Jamie Oliver Flavour Shaker™, Jamie extends his kitchen range with the launch of "Jamie’s Kitchen Kit", making food preparation quicker and easier for everyone. This stylish range of over 20 products has been developed with Jamie, and every item including gadgets, knives, bowls and kitchen scale can be found in his own kitchen.
"My new kitchen kit has been designed to make cooking just that little bit easier.
I love it. Hope you will too." - Jamie Oliver
How much easier would cooking be if you had?
RRP £12.00
"This handy peeler has 3 interchangeable blades, so you only need one peeler in your kitchen drawer!" Jamie
This 3-in-1 peeler has 3 interchangeable blades so all of your peeling jobs are covered. There's a straight blade for all hard fruit and vegetables, a Julienne blade that easily peels vegetables into thin strips and a soft-fruit blade ideal for peeling tomatoes and kiwis. When you're not using the blades keep them neatly stored together in the handy blade storage kit.
The side scoop tool on each blade can easily remove blemishes from fruit or vegetables and it is dishwasher safe for easy cleaning.
RRP £16.00
"This is a great little all-in-one slicer and peeler for your garlic" Jamie
Did you know that garlic has a different taste when it is sliced or crushed? This innovative garlic press can do both easily, allowing you to be more creative with the bulb.
- Large sized bowl for all garlic bulb sizes
- Integrated slicer for perfect garlic slices in seconds
- Durable cast zinc body
- Unique press design - easily removes garlic skin
- Dishwasher safe for easy cleaning
RRP £20.00
These stylish mills are a must-have for any kitchen. Refilling them is easy thanks to their integral pop-up funnel. Simply raise the funnel, fill the mill, then lower the funnel...no more mess! Their adjustable grinding mechanisms have a lifetime guarantee for added piece of mind, and the signatory black "O" detail on the acrylic body complements the rest of the Jamie Oliver kitchen kit perfectly.
RRP £120
"These fantastic knives are the business! Their brilliant design makes them a complete joy to use and the smart block keeps them all together" Jamie
Every aspiring cook needs a good set of knives and these are just perfect. They have full-tang Japanese stainless steel blades with a chunky bolster for added weight, to make chopping and slicing easier. Each knife has its name etched into the end for easy identification in a knife block. The set of five knives comes with a stylish beech wood block, alternatively the knives can be purchased individually.
- Sculptured handles designed for maximum comfort
- Fully riveted handles
- 25 year guarantee
For more information please contact
Kate Harris
Publicasity
15 Kean Street
Covent Garden
London
WC2B 4AZ
tel: 020 7632 2400
fax: 020 7240 2520
email: dkb@publicasity.co.uk
22/07/2009